About the Course
Strategic Marketing Planning & Execution is an advanced programme designed to position marketing as a core driver of growth, competitive advantage, and long-term value creation.
High-performing organisations align marketing strategy with business priorities, customer insight, and measurable outcomes. This course equips participants with structured approaches to designing marketing plans that integrate positioning, resource allocation, and performance discipline.
The programme strengthens strategic clarity, execution alignment, and marketing accountability.
Course Benefits
- - Align marketing strategy with business objectives
- Strengthen competitive positioning and differentiation
- Improve marketing resource prioritisation
- Enhance execution discipline and accountability
- Increase confidence in performance-based marketing decisions
Course Duration
5 Days (6 hours per day)
Who Is This Course For?
- - Marketing managers and directors
- Brand and growth leaders
- Product and commercial teams
- Strategy and transformation professionals
- Executives overseeing marketing investment
Course Delivery
- - Marketing strategy workshops
- Case-based competitive analysis
- Planning and execution simulations
- KPI and performance alignment exercises
- Applied frameworks to participants’ market contexts
Course Content
Day 1: Foundations of Strategic Marketing
- - Understanding marketing as a strategic growth capability.
- Aligning marketing objectives with business strategy.
- Analysing competitive positioning and market dynamics.
- Clarifying target segments and value propositions.
Day 2: Designing the Marketing Strategy
- - Developing structured marketing plans aligned with growth priorities.
- Integrating brand, product, and customer strategy.
- Allocating resources across channels and initiatives.
- Managing strategic trade-offs in marketing investment.
Day 3: Execution & Channel Alignment
- - Aligning campaigns with positioning and brand direction.
- Coordinating digital and offline channels.
- Ensuring cross-functional collaboration in execution.
- Strengthening operational readiness for delivery.
Day 4: Marketing Performance & KPIs
- - Designing marketing KPIs aligned with business objectives.
- Measuring ROI and campaign effectiveness.
- Interpreting performance data for strategic adjustment.
- Avoiding vanity metrics and misalignment.
Day 5: Sustaining Marketing Impact
- - Embedding marketing discipline into organisational routines.
- Reviewing and adapting marketing strategies.
- Communicating performance outcomes to leadership.
- Building long-term marketing capability.
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