About the Course
Digital Marketing Strategy is an advanced programme designed to position digital channels as a structured, performance-driven growth capability rather than a collection of tactical activities.
In competitive environments, digital success requires integration across channels, alignment with brand positioning, and disciplined performance measurement. This course equips participants with frameworks to design digital strategies that support acquisition, engagement, conversion, and long-term customer value.
The programme integrates channel strategy, content architecture, paid and organic performance, and analytics governance to drive sustainable digital growth.
Course Benefits
- - Design integrated digital marketing strategies aligned with growth objectives
- Strengthen cross-channel coordination and performance discipline
- Improve digital acquisition and conversion effectiveness
- Enhance data-driven decision-making capability
- Increase confidence in allocating digital marketing budgets
Course Duration
5 Days (6 hours per day)
Who Is This Course For?
- - Digital marketing managers and directors
- Growth and performance marketing teams
- Brand and content leaders
- Product and customer acquisition teams
- Executives overseeing digital investment
Course Delivery
- - Digital strategy workshops
- Channel alignment simulations
- Campaign performance case analysis
- Budget allocation and ROI exercises
- Applied frameworks to participants’ digital environments
Course Content
Day 1: Foundations of Digital Strategy
- - Understanding digital marketing as a strategic growth capability.
- Aligning digital objectives with business and brand strategy.
- Evaluating digital ecosystem structure and channel roles.
- Identifying gaps in current digital performance.
Day 2: Channel Strategy & Integration
- - Designing coordinated strategies across paid, owned, and earned media.
- Aligning content, social, search, and email initiatives.
- Balancing acquisition, engagement, and retention objectives.
- Managing cross-channel performance trade-offs.
Day 3: Conversion & Customer Value Optimisation
- - Designing digital funnels aligned with user intent.
- Improving conversion rate performance.
- Strengthening lead nurturing and retention strategies.
- Aligning digital initiatives with customer lifecycle stages.
Day 4: Performance Measurement & ROI
- - Defining digital KPIs aligned with growth targets.
- Measuring campaign ROI and attribution performance.
- Interpreting analytics dashboards for strategic insight.
- Optimising spend based on performance evidence.
Day 5: Sustaining Digital Growth Capability
- - Embedding digital governance and accountability structures.
- Aligning digital teams with strategic priorities.
- Communicating digital performance to leadership.
- Building sustainable digital marketing capability.
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