About the Course
Talent Strategy & Employer Brand Design is an advanced programme designed to strengthen organisational capability in attracting, developing, and retaining high-value talent in competitive labour markets.
Organisations that treat talent as a strategic asset outperform those that rely on reactive recruitment. This course equips participants with structured approaches to aligning talent strategy with business priorities and designing employer brands that attract and retain high-performing professionals.
The programme integrates workforce planning, employer value proposition design, and talent lifecycle alignment to support long-term organisational performance.
Course Benefits
- - Align talent strategy with organisational objectives
- Design compelling employer value propositions
- Strengthen attraction and retention capability
- Improve workforce competitiveness in labour markets
- Enhance long-term talent pipeline development
Course Duration
5 Days (6 hours per day)
Who Is This Course For?
- - HR and talent leaders
- Recruitment and employer branding professionals
- Organisational development managers
- Senior managers responsible for team growth
- Executives overseeing workforce strategy
Course Delivery
- - Talent strategy workshops
- Employer brand design exercises
- Case-based attraction and retention analysis
- Talent lifecycle mapping simulations
- Applied frameworks to participants’ organisational contexts
Course Content
Day 1: Foundations of Talent Strategy
- - Understanding talent as a strategic growth driver.
- Aligning talent priorities with business objectives.
- Assessing workforce competitiveness and gaps.
- Identifying critical capability risks.
Day 2: Employer Value Proposition & Branding
- - Designing compelling employer value propositions.
- Aligning employer branding with organisational culture.
- Differentiating in competitive labour markets.
- Strengthening brand credibility across channels.
Day 3: Attraction & Recruitment Strategy
- - Designing structured talent attraction strategies.
- Aligning recruitment processes with strategic priorities.
- Evaluating sourcing channels and effectiveness.
- Reducing bias and improving candidate experience.
Day 4: Retention & Talent Development
- - Designing retention frameworks aligned with performance goals.
- Strengthening career development pathways.
- Aligning reward and recognition strategies.
- Monitoring engagement and turnover indicators.
Day 5: Sustaining Talent Advantage
- - Embedding talent governance structures.
- Aligning leadership behaviour with talent strategy.
- Monitoring talent pipeline performance.
- Building sustainable employer brand capability.
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