About the Course
Growth Strategy & Market Expansion is an executive-level programme designed to equip leaders with structured approaches to identifying, evaluating, and executing sustainable growth opportunities.
In competitive and uncertain markets, growth must be intentional, disciplined, and strategically aligned rather than opportunistic. This course enables participants to assess expansion pathways, evaluate market entry options, and design growth strategies that balance ambition with organisational capability and risk management.
The programme integrates strategic analysis, market evaluation, and decision frameworks to support confident and defensible growth decisions.
Course Benefits
- - Develop structured approaches to evaluating growth opportunities
- Strengthen capability in market entry and expansion decision-making
- Improve risk assessment and prioritisation in growth initiatives
- Align growth ambition with organisational capability and resources
- Increase confidence in designing and defending growth strategies
Course Duration
5 Days (6 hours per day)
Who Is This Course For?
- - Senior leaders and directors responsible for growth
- Strategy and corporate planning teams
- Business development leaders
- Market expansion and internationalisation managers
- Executives evaluating diversification or scaling opportunities
Course Delivery
- - Executive-level workshops and strategic simulations
- Applied market analysis exercises
- Scenario-based growth planning activities
- Structured evaluation of real organisational opportunities
- Peer discussion and facilitated strategic reflection
Course Content
Day 1: Foundations of Growth Strategy
- - Understanding the strategic rationale for growth.
- Assessing internal capabilities and resource limits.
- Evaluating organic, partnership, and acquisition pathways.
- Weighing risks of rapid versus controlled expansion.
Day 2: Market Analysis & Opportunity Assessment
- - Assessing market attractiveness and competitive intensity.
- Identifying scalable customer opportunities.
- Evaluating entry barriers and structural risks.
- Prioritising opportunities based on strategic fit.
Day 3: Market Entry & International Expansion
- - Comparing entry modes such as exporting and joint ventures.
- Assessing regulatory, cultural, and operational risks.
- Designing entry strategies aligned with capability.
- Evaluating scalability and sustainability of expansion.
Day 4: Scaling & Capability Alignment
- - Aligning structure, talent, and systems for growth.
- Assessing readiness and capability gaps before scaling.
- Designing governance for expansion oversight.
- Managing complexity while maintaining coherence.
Day 5: Growth Strategy Implementation & Review
- - Translating growth plans into actionable roadmaps.
- Establishing KPIs to track performance.
- Communicating growth priorities clearly.
- Adapting strategies in dynamic markets.
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