About the Course
Pricing Strategy & Revenue Optimisation is an advanced programme designed to strengthen strategic pricing capability as a core driver of profitability and competitive positioning.
In many organisations, pricing is reactive rather than strategic. This course equips participants with structured approaches to designing pricing models aligned with value creation, customer segments, cost structures, and long-term revenue objectives.
The programme integrates pricing discipline, revenue management principles, and performance optimisation frameworks to support sustainable margin growth.
Course Benefits
- - Design pricing strategies aligned with value and positioning
- Improve margin protection and revenue performance
- Strengthen pricing governance and decision discipline
- Increase confidence in pricing negotiations
- Enhance revenue forecasting and optimisation capability
Course Duration
5 Days (6 hours per day)
Who Is This Course For?
- - Commercial and pricing managers
- Sales and revenue leaders
- Product and portfolio managers
- Finance and strategy professionals involved in pricing decisions
- Executives overseeing revenue performance
Course Delivery
- - Pricing strategy workshops
- Revenue modelling exercises
- Case-based pricing analysis
- Scenario and sensitivity simulations
- Applied frameworks to participants’ pricing contexts
Course Content
Day 1: Foundations of Strategic Pricing
- - Understanding pricing as a strategic competitive lever.
- Aligning pricing decisions with brand positioning and value.
- Distinguishing cost-based, value-based, and market-based pricing models.
- Identifying risks of reactive pricing approaches.
Day 2: Designing Pricing Models
- - Structuring pricing tiers and packaging strategies.
- Aligning pricing with customer segmentation.
- Evaluating subscription, usage-based, and hybrid pricing models.
- Balancing growth objectives with margin discipline.
Day 3: Revenue Optimisation & Performance
- - Analysing revenue drivers and contribution margins.
- Designing performance metrics for pricing effectiveness.
- Managing discounting and incentive structures.
- Strengthening forecasting and scenario planning.
Day 4: Competitive & Negotiated Pricing
- - Evaluating competitor pricing strategies.
- Managing pricing in competitive bidding environments.
- Protecting value in negotiation contexts.
- Aligning pricing decisions with long-term relationship goals.
Day 5: Embedding Pricing Discipline
- - Establishing pricing governance frameworks.
- Aligning pricing ownership across functions.
- Monitoring pricing performance and adjustments.
- Building sustainable revenue optimisation capability.
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