About the Course
Commercial Leadership & Sales Performance is an advanced programme designed to strengthen leadership capability in building high-performing, strategically aligned sales teams.
Sustainable commercial growth depends not only on individual selling skill but on disciplined leadership, clear performance frameworks, and structured accountability. This course equips participants with approaches to align commercial strategy, team capability, performance metrics, and culture to drive measurable revenue outcomes.
The programme integrates leadership development, performance governance, and sales effectiveness frameworks to support long-term commercial excellence.
Course Benefits
- - Strengthen commercial leadership capability
- Improve sales team alignment with strategy
- Enhance performance management and accountability
- Increase revenue predictability and pipeline visibility
- Build high-performance commercial cultures
Course Duration
5 Days (6 hours per day)
Who Is This Course For?
- - Sales directors and managers
- Commercial leaders and revenue heads
- Business unit leaders responsible for sales performance
- Growth and business development leaders
- Executives overseeing commercial strategy
Course Delivery
- - Commercial leadership workshops
- Sales performance case analysis
- Pipeline and KPI design exercises
- Team capability assessment simulations
- Applied frameworks to participants’ sales environments
Course Content
Day 1: Foundations of Commercial Leadership
- - Understanding the role of leadership in driving sales performance.
- Aligning commercial strategy with team objectives.
- Clarifying accountability and decision rights.
- Identifying capability gaps within sales teams.
Day 2: Sales Performance Frameworks
- - Designing structured sales KPIs and targets.
- Aligning pipeline management with forecasting accuracy.
- Strengthening performance review processes.
- Avoiding short-termism in sales incentives.
Day 3: Building High-Performance Teams
- - Developing coaching and mentoring capability.
- Strengthening motivation and accountability.
- Managing underperformance constructively.
- Aligning recruitment and development with strategy.
Day 4: Commercial Governance & Alignment
- - Integrating sales, marketing, and product functions.
- Strengthening cross-functional collaboration.
- Embedding revenue discipline into governance processes.
- Aligning incentives with long-term growth.
Day 5: Sustaining Commercial Excellence
- - Monitoring sales effectiveness and team capability.
- Adapting strategy based on performance insights.
- Communicating commercial performance to leadership.
- Building sustainable sales leadership capability.
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