About the Course
Product Vision, Strategy & Portfolio Direction is an executive-level programme designed to strengthen the capability to define coherent product vision and translate it into structured portfolio direction.
Successful product organisations align long-term vision with disciplined prioritisation and strategic roadmapping. This course equips participants with frameworks to define product ambition, set strategic direction across portfolios, and ensure investment decisions are aligned with growth objectives and customer value.
The programme integrates strategic clarity, portfolio governance, and roadmap discipline to support sustainable product performance.
Course Benefits
- - Define a clear and compelling product vision
- Align product strategy with business and growth priorities
- Strengthen portfolio-level prioritisation and governance
- Improve roadmap coherence and investment decisions
- Increase confidence in communicating product direction
Course Duration
5 Days (6 hours per day)
Who Is This Course For?
- - Heads of Product and Product Directors
- Product managers and portfolio leaders
- Strategy and innovation teams
- Digital transformation leaders
- Executives overseeing product investment decisions
Course Delivery
- - Strategy-led workshops and portfolio simulations
- Vision and roadmap design exercises
- Case-based product strategy analysis
- Portfolio prioritisation frameworks
- Peer dialogue and structured reflection
Course Content
Day 1: Defining Product Vision
- - Articulating a long-term product vision aligned with organisational strategy.
- Distinguishing vision from roadmap and delivery planning.
- Aligning customer value with strategic ambition.
- Communicating product vision across leadership teams.
Day 2: Designing Product Strategy
- - Translating vision into structured strategic priorities.
- Aligning product initiatives with competitive positioning.
- Integrating market insight into product direction.
- Managing strategic trade-offs across initiatives.
Day 3: Portfolio Governance & Prioritisation
- - Evaluating product portfolios for strategic fit and value contribution.
- Applying prioritisation frameworks to investment decisions.
- Balancing innovation, growth, and performance initiatives.
- Strengthening governance and decision accountability.
Day 4: Roadmapping & Strategic Alignment
- - Designing roadmaps aligned with long-term strategic intent.
- Integrating cross-functional input into portfolio planning.
- Aligning product direction with marketing, operations, and finance.
- Ensuring transparency and coherence in roadmap communication.
Day 5: Sustaining Portfolio Performance
- - Monitoring portfolio performance using aligned metrics.
- Reviewing and adapting strategic priorities over time.
- Strengthening leadership oversight of product investment.
- Embedding portfolio discipline as an organisational capability.
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