About the Course
Product Portfolio & Lifecycle Management is an advanced programme designed to strengthen organisational capability in managing products strategically across their lifecycle.
High-performing organisations do not manage products in isolation; they manage portfolios. This course equips participants with structured approaches to balancing growth, optimisation, innovation, and retirement decisions while maintaining strategic coherence and resource discipline.
The programme integrates lifecycle thinking, portfolio governance, and performance oversight to maximise long-term value creation.
Course Benefits
- - Improve portfolio-level visibility and strategic oversight
- Strengthen lifecycle-based decision-making
- Optimise resource allocation across product portfolios
- Enhance product performance monitoring and accountability
- Increase confidence in portfolio rationalisation decisions
Course Duration
5 Days (6 hours per day)
Who Is This Course For?
- - Product managers and portfolio leaders
- Heads of Product and Chief Product Officers
- Strategy and innovation teams
- Commercial and growth leaders
- Executives overseeing product performance
Course Delivery
- - Portfolio mapping workshops
- Lifecycle analysis exercises
- Case-based product performance reviews
- Governance and prioritisation simulations
- Applied frameworks to participants’ portfolios
Course Content
Day 1: Portfolio Thinking & Strategic Alignment
- - Understanding portfolio management as a strategic capability.
- Mapping product portfolios across growth and maturity stages.
- Aligning portfolio structure with strategic priorities.
- Identifying imbalance and concentration risks.
Day 2: Product Lifecycle Strategy
- - Analysing lifecycle stages from introduction to decline.
- Designing lifecycle strategies aligned with performance goals.
- Managing transitions between growth, maturity, and renewal.
- Avoiding stagnation and unmanaged decline.
Day 3: Portfolio Performance & Resource Allocation
- - Evaluating product performance using structured metrics.
- Prioritising investment across competing portfolio initiatives.
- Balancing short-term optimisation with long-term innovation.
- Strengthening financial and strategic discipline in allocation decisions.
Day 4: Rationalisation & Portfolio Renewal
- - Identifying underperforming or strategically misaligned products.
- Making structured divestment and retirement decisions.
- Reinvesting resources into higher-value opportunities.
- Managing stakeholder communication during portfolio change.
Day 5: Embedding Portfolio Governance
- - Designing governance processes for portfolio oversight.
- Aligning performance metrics with strategic intent.
- Strengthening cross-functional collaboration in portfolio management.
- Institutionalising lifecycle thinking within product leadership.
.png)