About the Course
Product-Led Growth Strategy is an advanced programme designed to position product as the primary driver of customer acquisition, retention, and sustainable revenue growth.
In product-led organisations, growth is not driven solely by sales or marketing but embedded within product design, user experience, and value delivery. This course equips participants with structured approaches to aligning product strategy, customer behaviour, and commercial performance.
The programme integrates growth thinking, data-informed experimentation, and cross-functional alignment to support scalable and sustainable expansion.
Course Benefits
- - Strengthen product-led acquisition and retention strategies
- Align product design with customer growth objectives
- Improve experimentation and data-driven decision-making
- Increase collaboration between product, marketing, and sales
- Build sustainable and scalable growth capability
Course Duration
5 Days (6 hours per day)
Who Is This Course For?
- - Product managers and product leaders
- Growth and digital strategy teams
- Marketing and commercial leaders
- Innovation and transformation leaders
- Executives overseeing revenue growth initiatives
Course Delivery
- - Growth strategy workshops
- Experimentation design simulations
- Case-based product-led growth analysis
- Data and metric alignment exercises
- Applied frameworks to participants’ product contexts
Course Content
Day 1: Foundations of Product-Led Growth
- - Understanding product-led growth as a strategic growth model.
- Aligning product value with customer acquisition dynamics.
- Distinguishing product-led from sales-led growth approaches.
- Assessing organisational readiness for product-led growth.
Day 2: Customer Value & Growth Mechanics
- - Designing product experiences that drive engagement and retention.
- Aligning onboarding and activation with value realisation.
- Identifying friction points in customer journeys.
- Linking product usage to revenue growth drivers.
Day 3: Metrics & Experimentation
- - Defining growth metrics aligned with product strategy.
- Designing structured experiments to test growth initiatives.
- Integrating data insights into product decision-making.
- Balancing rapid experimentation with strategic discipline.
Day 4: Cross-Functional Growth Alignment
- - Aligning product, marketing, and sales around shared growth goals.
- Clarifying ownership of growth metrics and initiatives.
- Integrating pricing and packaging decisions into growth strategy.
- Strengthening communication across growth teams.
Day 5: Scaling Product-Led Growth
- - Designing governance structures to support growth scalability.
- Prioritising growth initiatives across product portfolios.
- Managing risk and sustainability in rapid expansion.
- Embedding growth thinking into product culture.
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